Yandex.Metrica setup and goals

Yandex.Metrica setup and goals is a one-off implementation project: we connect the counter, verify correct tracking, set up goals for your conversions (form submit, phone click, checkout, read-throughs, the actions you need), events and visit parameters, e-commerce if needed, spam/internal-traffic filters and basic reports. On request we enable session recording (Webvisor), click and scroll maps. Honestly about requirements: access to the site/code or the GTM container is needed to place the counter and tag events. Honestly about accuracy, this is key: Metrica shows what is tagged — if events are set up incompletely or duplicated, the numbers will lie (garbage in, garbage out); we verify the tagging, but its correctness also depends on the site structure. Honestly about the essence: this is data-collection setup, NOT analysis and NOT raising the metrics — Metrica shows what happens, but conclusions and decisions are made by you or your analyst, and merely installing the counter does not raise traffic or conversion. Honestly about maintenance: when the site changes (new forms, redesign, migration) the tagging can break — it is not 'set and forget forever', it needs upkeep (we can do it separately). Honestly about privacy: Metrica collects visitor data (Webvisor in particular records actions) — consent and a policy are needed; we configure it technically per your requirements, but the legal assessment is given by your lawyer, we do not guarantee compliance. Platform: Yandex.Metrica itself is free, there is no separate fee for it. An important boundary: this is Metrica setup, not end-to-end analytics, not data analysis and not conversion optimization. If the site is very simple and only a visit counter is needed, extended goal setup may be redundant. Picture this: instead of 'the counter is installed but which leads come from where is unclear and we don't trust the goals' you get clean conversion data you can rely on. The base price starts from 12,000 ₽ per project; it depends on the number of goals and the site complexity.

• The counter is installed but you do not trust the goals and conversion numbers.
• You do not see which actions and leads channels really bring.
• Goals are set up incompletely or duplicated, reports contradict.
• Spam and internal traffic distort the statistics.

• Counter installation/verification (via code or GTM)
• Goal setup for your conversions (forms, calls, purchases, actions)
• Events and visit parameters
• E-commerce if needed
• Spam and internal-traffic filters
• Basic reports + Webvisor/maps on request
• Verification of tagging correctness (flagging gaps)
• Handover of access and a short instruction

• Trustworthy traffic and conversion data
• You understand which actions bring leads and sales
• Goals and events without duplicates and spam
• A base for further analysis (analysis — separately)

• We clarify conversions, the needed goals and events; collect access to the site/GTM
• We place the counter, tag goals/events, clean spam
• We verify correctness on real actions, hand over access and an instruction

• Will installing Metrica raise traffic and leads?

  No. Metrica measures, but by itself it does not raise traffic or conversion. It gives trustworthy data so you or your analyst make decisions; growth is separate work (ads, SEO, optimization), not a consequence of installing the counter.

• Can the Metrica numbers be trusted?

  As far as the site is tagged correctly. With incomplete or duplicated goals the data will be distorted (garbage in, garbage out). We verify the tagging and clean spam, but when the site changes it needs upkeep.

• Does this make me compliant with the law?

  No. We set up collection technically (including Webvisor) per your requirements, but the legal assessment — whether consent, a policy and lawful processing are in place — is given by your lawyer. We do not guarantee compliance.