Ad-spend anomaly monitoring

Ad-spend anomaly monitoring is an ongoing (monthly) service: we connect to your ad accounts' data (and analytics if needed) and watch spend and cost-per-result relative to the usual level — daily and accumulated spend, CPC/CPM/CPA/ROAS, the budget burn rate, sharp spikes and breaks. On an anomaly an alert arrives: where, which campaign, how much it deviated. The goal is to catch expensive problems early: a click that suddenly got expensive, a budget burning out in half a day, a campaign that spends but brings no leads, or conversely a halt in delivery. Honestly about the essence: this is detection and alerting, NOT running, setting up and optimizing the ads and NOT managing bids/budgets — monitoring does not pause campaigns and does not recover what was spent; reacting (pausing, fixing) must be done by you or your ad specialist (we can do it as a separate service). Honestly about data: the numbers come from ad accounts and arrive with delay and attribution quirks — the account, analytics and real sales can diverge; ROAS/CPA are only as correct as conversion setup and data passing (garbage in, garbage out). Honestly about signals: thresholds are tuned to your budgets and seasonality; both false alarms (a planned budget increase, a promo, holidays) and misses are possible — we calibrate, but a 'perfect' detector does not exist; an anomaly is a reason to check, not a proven cause. Coverage is the connected accounts and campaigns; someone must react to an alert, otherwise the budget keeps burning. An important boundary: this is spend-anomaly monitoring, not targeting/running ads, not analytics setup and not a campaign audit. If spend is tiny and there are few campaigns, the account's built-in rules may suffice. Picture this: instead of 'at the end of the month we saw one campaign drained half the budget with zero leads' you get an alert the same day. The base price starts from 14,000 ₽ per month; it depends on the number of accounts and campaigns.

• You learn of an ad-budget drain from the end-of-month report.
• You do not see a CPC/CPA spike or budget burnout in time.
• A campaign spends but brings no leads, and you notice late.
• You cannot tell a planned spend increase from an anomalous one.

• Connecting ad accounts (and analytics if needed)
• Control of spend, CPC/CPM/CPA/ROAS and budget pace relative to normal
• Alerts on a spend spike, an expensive result, burnout or a break
• Indication of the account/campaign and the size of the deviation
• Thresholds tuned to your budgets and seasonality (fewer false positives)
• Flagging account ↔ analytics discrepancies (not setup)
• Monthly continuous operation
• An alert channel of your choice (email, messenger, webhook)

• You learn of anomalous spend the same day, not from a report
• You see which campaign deviated and by how much
• You catch an expensive click and budget burnout earlier
• You know where to intervene (pause/fix — by you or a specialist)

• We clarify accounts, budgets, the usual level, seasonality and the alert channel; collect access
• We set up control of spend, cost-per-result and thresholds
• We launch monitoring, calibrate on real data

• Will you run and optimize the ads?

  No. Monitoring detects spend anomalies and notifies, but it does not run campaigns, manage bids/budgets or pause anything. Reacting must be done by you or your ad specialist; we can provide running and optimization as a separate service.

• Will you recover the budget already drained?

  No, what is spent is not recovered. The value of monitoring is catching a drain early and limiting future losses, not undoing spend that already happened. That is why it is important to react to an alert quickly.

• Can the spend and ROAS numbers be trusted?

  The data comes from accounts with delay and attribution quirks; account, analytics and sales can diverge. ROAS/CPA are only as correct as conversion setup (garbage in, garbage out). False alarms and misses are possible — we calibrate thresholds, but there is no perfect detector.