App store SEO for all stores
We do ASO (App Store Optimization) — optimizing your app's page in the App Store and Google Play so it is found better in search and installed more often: keywords, titles, description, visuals. Honestly upfront: ASO increases visibility and conversion but does NOT guarantee top rankings and does not guarantee a specific number of downloads — store algorithms are closed and change regularly, there is competition, and it needs iterations rather than a one-off push. And we do NOT use fake reviews/bots (they lead to a ban).
App store SEO for all stores — overview
App Store SEO (ASO) is the systematic optimization of your app's store page to increase its search visibility and the share of installs among those who saw the page. It includes: research and selection of keywords (845), optimization of the title/subtitle (846), description (847), work on visuals — icon, screenshots, preview (848), and accounting for rating/review signals (850). Honestly about the main thing, this is key: ASO is about increasing chances, not about a guarantee. The ranking algorithms of the App Store and Google Play are closed, the companies do not disclose them and change them periodically — so no one can honestly promise 'we will get you to top-1' or 'we will give N downloads'. We increase visibility and conversion with correct, allowed methods, but we do not guarantee specific positions and numbers. Honestly about the store difference: the App Store and Google Play rank differently (e.g. the App Store has a separate keyword field, while Google Play indexes the description text) — so optimization is done for each store separately, not 'the same everywhere'. Honestly about time and iterations: ASO is not a one-off setup; you need to watch positions and conversion and improve gradually. Honestly about competition: for high-frequency queries competition is higher and it is hard to take them quickly — sometimes precise mid-frequency ones are more profitable. Honestly about the ban on manipulation: we do NOT use fake reviews, bots and install boosting — that violates store rules and leads to sanctions up to app removal. Honestly about the effect: better found and installed more often, but downloads also depend on the product itself and on marketing (paid promotion — 860). Honestly about access: access to developer consoles (App Store Connect / Google Play Console) is needed. An important boundary: this is general ASO; keywords — 845, title — 846, description — 847, screenshots — 848, reviews — 850, paid ads — 860. Picture this: instead of 'the app exists but is not found' — a built-out page that is seen and installed. The base price starts from 30,000 ₽ (depends on the number of stores and scope).
Problems we solve
- The app is published but is almost not found in search.
- The page is seen but few people install.
- It is unclear by which words and how to optimize.
- Fear that 'promotion' is risky manipulation.
What's included in the App store SEO for all stores service
- An audit of the current page in the App Store and Google Play
- An ASO strategy separately for each store
- Coordination of keywords (845), title (846), description (847)
- Recommendations on visuals (icon/screenshots — 848)
- Accounting for rating/review signals (850)
- Honest boundaries (algorithms closed; no manipulation; no top guarantee)
- Tracking positions/conversion and an iteration plan
- Handover and review with you
What you get
- Higher visibility in store search (no top guarantee)
- A higher share of installs among those who saw the page
- Optimization for each store, not 'the same'
- Safe methods (no manipulation and ban risk)
How the work goes: steps
- A page audit and competitor/query analysis; collect access
- We optimize keywords, texts, visual recommendations for each store
- We track the result, honestly show boundaries and iterations with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will you get my app to the top?
Honestly — the top cannot be guaranteed, and anyone promising 'top-1' is misleading. The ranking algorithms of the App Store and Google Play are closed and change, there is competition. We increase visibility and conversion with allowed methods and watch the result, but we do not guarantee specific positions and download numbers — it depends on the product and the market.
Is ASO the same for the App Store and Google Play?
No, and this matters: the stores rank differently. The App Store has a separate keyword field, while Google Play indexes the description text, plus different rules and signals. So we optimize for each store separately. 'The same everywhere' is ineffective and dishonest toward the result.
Do you use review and install manipulation?
No, categorically. Fake reviews, bots and boosted installs violate App Store and Google Play rules and lead to sanctions up to app removal. We work only with allowed methods: page, keyword, visual optimization, work with real reviews. This is safe and sustainable, unlike manipulation.
About the provider
The «App store SEO for all stores» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.