Keywords research
We select keywords for ASO: by which queries people actually search for apps like yours, what competitors have, where there is a chance to break through. This is the foundation for the title, description and store promotion. Honestly upfront: keyword selection increases the chance you are found but does NOT guarantee positions — store algorithms are closed; frequency data is approximate (stores do not give full statistics); for high-frequency words competition is high, and verification and iterations are needed.
Keywords research — overview
Keywords research for ASO is researching the search queries by which apps are searched in the App Store and Google Play, and selecting the keywords that really suit your app and give a chance for visibility. We analyze relevance (is the query really about your product), a frequency estimate (how often it is searched), competition (how hard to break through) and competitors' keywords. Honestly about the approximate data, this is key: the stores do not disclose exact query statistics, so frequency and competition estimates are approximations from available tools and analytics, not exact figures from Apple/Google. We honestly work with approximations and common sense rather than pass off guesses as exact data. Honestly about 'no position guarantee': correct keywords increase the chance of being found, but the position depends on the closed algorithm, competition and the quality of the whole page — 'first place for word X' cannot be guaranteed. Honestly about frequency and competition: the most 'tasty' high-frequency queries are usually the most competitive, and it is hard to take them quickly; often a set of precise mid- and low-frequency keywords is more effective, ones you can realistically break through on and that bring the target audience. Honestly about the store difference: the App Store has a separate keyword field (important to fill it correctly), while in Google Play keywords work via the description text — the mechanics differ, we adapt the selection for each. Honestly about iterations: keywords need testing and updating — it is not a one-off job. Honestly about access: access to consoles and install data is useful. An important boundary: this is keyword selection; general ASO — 844, title — 846, description — 847. Picture this: instead of 'optimizing blindly' — a list of keywords with a chance estimate on which the whole page is built. The base price starts from 15,000 ₽ (depends on the niche and the number of stores).
Problems we solve
- It is unclear by which words you should even be searched.
- Optimization is done 'by eye', without query analysis.
- Only high-frequency words are taken, where you cannot break through.
- The difference in App Store and Google Play mechanics is ignored.
What's included in the Keywords research service
- Analysis of relevant search queries for your app
- An estimate of frequency and competition (by available data)
- Analysis of competitors' keywords
- Selection of realistic keywords (balance of frequency and chance)
- Separate selection for the App Store and Google Play
- Honest boundaries (data is approximate; positions not guaranteed)
- Recommendations on how to use keywords in the title/description
- Handover of the list and review with you
What you get
- A list of target keywords with a break-through chance estimate
- A basis for the title (846), description (847), ASO (844)
- A realistic focus instead of only high-frequency words
- Accounting for the App Store and Google Play difference
How the work goes: steps
- We study the product, niche, competitors; collect access/data
- We analyze queries, frequency, competition; form the list
- We give application recommendations and honest boundaries with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Is the query frequency data exact?
No, and that is honest: the App Store and Google Play do not disclose exact search statistics. Frequency and competition estimates are approximations from available ASO tools and analysis, not official figures from Apple/Google. We work with approximations and common sense without passing off guesses as exact data, and we honestly mark the confidence of the estimates.
If you select keywords, will I reach the top for them?
Not guaranteed, and honestly: correct keywords increase the chance of being found, but the position depends on the store's closed algorithm, competition and the quality of the whole page. 'First place for word X' cannot be promised. We select realistic keywords you have a chance on and suggest testing and iterating.
Taking the most popular words is better, right?
Not always. High-frequency queries are usually the most competitive, and it is very hard to take them quickly. Often a set of precise mid- and low-frequency keywords is more effective: they are more realistic to break through on, and they bring a more targeted audience. We look for a balance of frequency and real chance rather than chase popularity alone.
About the provider
The «Keywords research» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.