Bitrix24 / amoCRM / RetailCRM integration

Bitrix24 / amoCRM / RetailCRM is the integration of your website with a CRM: forms, orders, callbacks and chats turn into leads and deals automatically, with the source (UTM, page, campaign) and the history of the request. We set up passing requests into the right fields and pipelines, deduplication (so one client does not spawn three cards), and, if needed, a two-way exchange — for example, a deal status or a payment comes back to the website, into the personal account. The point is for no lead to get lost in email and messengers, and for a manager to see where the client came from and work in one CRM window. Importantly and honestly: “CRM integration” is a range, not a single button. Simple lead capture from forms is one thing (fast and inexpensive), while a deep two-way exchange with deals, the catalog and statuses is quite another in scope and price; we first figure out what you actually need and will not sell the complex where the simple is enough. Also honestly: every CRM is different. Bitrix24, amoCRM and RetailCRM are built differently — each has its own data model, deal stages and API quirks that affect how leads are passed and processed, so a setup cannot be copied blindly from others; we build it for your system and process. And one more honest point: integration will not fix an unclear process. If the CRM does not have your deal stages and responsibilities decided, automatic leads will simply fill the mess faster — it is worth putting the pipeline in order first, and we will say so. And about duplicates: one client may leave three requests — we set up deduplication by phone/email so cards do not multiply (it does not always catch typos — that is honest). And one more honest point: an integration needs upkeep — CRM APIs change, your forms and fields change, so we budget for support. Picture this: a client leaves a request on the website — within seconds a deal appears in amoCRM with their number, source and page, and the manager gets a notification to call back. The base price starts from 40,000 ₽; it depends on the CRM, the depth of the exchange and the number of scenarios.

• Requests come to email and messengers — they get lost and processed late.
• It is unclear where a client came from — no source, nothing to rely on in the sale.
• Managers move leads into the CRM by hand — slow, with errors, some forgotten.
• One client leaves several requests — duplicate cards multiply in the CRM.

• Passing requests, orders, calls and chats into the CRM as leads/deals
• The request source: UTM, page, campaign, keyword
• Field mapping and distribution across pipelines and managers
• Deduplication by phone/email so cards do not multiply
• A two-way exchange if needed (status, payment → to the website)
• Accounting for your CRM specifics (Bitrix24 / amoCRM / RetailCRM)
• Error handling and notifications about failures
• Documentation and (by agreement) support of the integration

• Leads are almost never lost — everything lands in the CRM automatically
• The source of each client is visible — selling is easier
• Managers work in one window — less manual transfer
• Fewer duplicates — a clean base instead of a dump of cards

• We work through your CRM, pipelines and what really needs automating
• We set up lead passing, fields, deduplication, the exchange
• We test on real requests, train the managers, and launch

• How much does CRM integration cost?

  It depends on what you need. From 40,000 ₽ — simple lead capture from forms into one pipeline, with source and deduplication. Several sources, custom fields, distribution across managers and a deep two-way exchange with deals, the catalog, statuses and a personal account are more expensive and longer. We first figure out what you actually need and will not sell the complex where the simple is enough.

• We use Bitrix24 (or amoCRM, RetailCRM) — does it matter?

  Yes, significantly. These CRMs are built differently: different APIs, fields, pipeline and permission logic. So we build the integration for your system rather than copying someone else’s setup blindly. Tell us which CRM you have, and we will estimate for it.

• What if our CRM is still a mess?

  Then it is more honest to deal with the process first, not the integration. If it is not decided what your deal stages are and who is responsible for what, automatic leads will simply fill the mess faster. We will advise what to put in order in the pipeline, and only then connect the stream of requests — otherwise you automate chaos.