HubSpot / Salesforce / Pipedrive / Zoho / Monday integration

HubSpot / Salesforce / Pipedrive / Zoho / Monday is the integration of your website with an international CRM: forms, requests, demo requests and site events turn into leads and deals with the source (UTM, campaign, page), and data and statuses move both ways when needed. We connect via the official API and OAuth, map fields and pipeline stages, set up attribution, deduplication and distribution across teams — for your sales model. The point is for marketing and sales to see one picture: where a lead came from, what stage it is at and what is happening with it. Importantly and honestly: these CRMs are heavier than simple ones. Salesforce, HubSpot and the others are built differently and at times complex (custom objects, permissions, API limits, and Salesforce has its own governor limits (API usage caps) and sometimes Apex code), so “CRM integration in general” does not exist: setting up for Salesforce and for Pipedrive is a different scope of work and price. First we look at your CRM and pipeline. One more important thing: an integration is only possible if API access is open on your CRM plan — on some editions (Salesforce, for example) the API is limited or unavailable on lower tiers; we check this before starting so there is no surprise. Also honestly about money: “integration” is a range. Capturing leads from forms into one pipeline is inexpensive; a deep two-way sync with deals, custom objects and statuses back is noticeably more expensive and longer, especially on Salesforce. We will not sell the complex where the simple is enough. And honestly about data: leads in an international CRM are often stored abroad, so if you have requirements for where personal data is stored (Russia’s 152-FZ, the EU’s GDPR), this must be considered in advance — we will point out what to check with your lawyer. And one more honest point: if you are a small business working within Russia, an international CRM may be excessive — Bitrix24/amoCRM (see the respective service) is often cheaper and simpler, and we will say so. Picture this: a visitor leaves a demo request — a deal appears in HubSpot with source and attribution, marketing sees which campaign brought it, and the salesperson sees what stage it is at. The base price starts from 60,000 ₽: this is a typical minimum for a B2B integration; a very simple one-way case (one form → one pipeline) is sometimes cheaper — just ask. It depends on the CRM, the depth of synchronization and the complexity of the pipeline.

• Leads from the site do not reach the CRM with their source — it is unclear which channel works.
• Marketing and sales look at different systems — there is no single picture of a deal.
• Data is moved by hand or by half-baked connectors — it gets lost and breaks.
• The pipeline is complex (B2B, several teams), and the integration does not account for it.

• Connection via the official API and OAuth of your CRM
• Passing leads, deals and events from the site and forms
• Source and attribution: UTM, campaign, page, touches
• Mapping of fields, pipeline stages and custom objects
• Deduplication and distribution across teams/managers
• Two-way synchronization where needed (statuses → site)
• Accounting for CRM specifics (Salesforce / HubSpot / Pipedrive / Zoho / Monday)
• Documentation and (by agreement) support of the integration

• A single picture of a lead — source, campaign and stage in one place
• Marketing sees which channels bring deals — the budget is more precise
• Less manual transfer and loss between the site and the CRM
• An integration for your B2B pipeline, not an average-for-everyone one

• We look at your CRM, pipeline and data requirements
• We design the synchronization: fields, stages, attribution, exchange direction
• We connect via API/OAuth, test on a sandbox (without touching real deals), launch and support it

• How is this different from integration with Bitrix24/amoCRM?

  Technically it is similar — leads and deals from the site into the CRM — but international CRMs (Salesforce, HubSpot, etc.) are heavier and more expensive to set up, while being stronger for complex B2B pipelines, attribution and analytics. If you work within Russia and Bitrix24 or amoCRM is enough for you, they are usually a better fit (see the respective service) — cheaper and simpler. An international CRM is justified when sales are complex, there are several teams or the business is global.

• Where will our leads and data be stored?

  Most often on the CRM’s own servers abroad — this matters if you have requirements for where personal data is stored (for example, 152-FZ in Russia or GDPR in the EU). We will point out in advance where and how data is stored and what is worth checking with your lawyer. This is not legal advice, but staying silent about it would be dishonest.

• Is Salesforce complex and expensive?

  Often yes, more complex than the others: custom objects, permissions, API limits, sometimes Apex code. So we do not name a price “in general”: capturing leads into a standard pipeline is one thing, a deep sync with deals and custom objects is noticeably more. We will estimate after we look at your configuration and what exactly needs synchronizing.