Brand book
We develop a brand book — a set of your brand's rules: the logo and its use, colors, fonts, graphics, communication tone, 'do/don't' examples. So the brand looks consistent everywhere, no matter who makes the materials. Honestly upfront: a brand book brings value ONLY if it is followed — the document by itself guarantees nothing without adoption and discipline by the team/contractors; and not everyone needs it in full — a small business is often fine with basic rules (visual identity 920), while a full brand book is justified with growth and many contributors.
Brand book — overview
A brand book is a structured document with brand usage rules: the logo (versions, spacing, prohibitions), the color palette (921) with codes, typography (922), graphic elements, iconography, photo style, communication tone (937), examples of correct and incorrect use, templates. The goal is for anyone (an in-house designer, a contractor, a print shop) to make materials consistently and 'on brand'. Honestly about the main thing, this is key: a brand book works only if it is USED. The document by itself does not make the brand consistent — the team and contractors must read and follow it. The most beautiful brand book is useless if it sits in a drawer. We make it clear and practical (so it is actually used), but application discipline is on your side. Honestly about 'not everyone needs it in full': a full brand book is justified when the brand grows, materials are made by different people/contractors, and consistency matters. A small business with one designer is often fine with basic rules (visual identity guidelines — 920), while a full volume is excessive. We will honestly assess whether you need a full brand book or its lighter version. Honestly about the subjective basis: a brand book fixes decisions (logo, colors, fonts), but those decisions themselves are the result of design work with a degree of subjectivity and iterations. Honestly about the living document: the brand evolves, so a brand book sometimes needs updating rather than being 'cast in stone forever'. Honestly about the effect: it ensures consistency and saves time (no need to decide anew each time), but it is a tool that works when followed. Honestly about access: ready brand elements (logo 918 etc.) or their development are needed. An important boundary: this is a full brand book; basic rules — visual identity 920; individual elements — palette 921, typography 922, tone 937. Picture this: instead of 'everyone does it in their own style — the brand blurs' — unified rules by which materials look like one brand. The base price starts from 60,000 ₽ (depends on volume and the number of sections).
Problems we solve
- Materials from different people look like different brands.
- No unified rules — we decide anew each time.
- Contractors/print shops make things 'off brand'.
- The brand blurs as it grows and contributors multiply.
What's included in the Brand book service
- Logo rules (versions, spacing, prohibitions)
- Colors (921), typography (922), graphics, iconography, photo style
- Communication tone (937) and 'do/don't' examples
- Templates and practical presentation (so it is actually used)
- An honest assessment: full brand book or a lighter version (920)
- Honest boundaries (works only when followed; a living document)
- Assembly from ready brand elements (or their development)
- Handover and review with you
What you get
- Unified rules — the brand looks coherent everywhere
- Time savings (no deciding anew each time)
- Contractors make things 'on brand' by the rules
- Honest boundaries (value — with adoption and discipline)
How the work goes: steps
- We assess the needed volume (full vs lighter); collect elements
- We assemble rules, examples, templates into a practical document
- We hand over and explain adoption, honestly set boundaries with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will the brand book make the brand consistent by itself?
No, honestly: the document works only if it is used. A brand book does not make the brand unified automatically — the team and contractors must read and follow it. The best brand book is useless if it sits in a drawer. We make it clear and practical so it is actually used, but application discipline is on your side.
Do we definitely need a full brand book?
Not necessarily, and we will honestly assess. A full brand book is justified when the brand grows, materials are made by different people/contractors and consistency matters. A small business with one designer is often fine with basic rules (visual identity — 920), while a full volume is excessive and expensive. We will suggest whether you need a full document or a lighter version.
Is a brand book made once and for all?
Not quite, honestly: the brand evolves (new products, channels, media), so a brand book sometimes needs updating and supplementing rather than being 'cast in stone forever'. It is a living document. We make it convenient to maintain and honestly say it may require updating over time.
About the provider
The «Brand book» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.