Email campaigns and transactional mail

Email integration is the connection of a mail-sending service to your site, store or CRM. Two kinds of mail: transactional (order confirmation, sign-up, password reset, delivery status — sent automatically on an event) and marketing campaigns (news, promotions, drip sequences to your subscriber base). We set up the connection over API or SMTP, the email templates, domain authentication (SPF, DKIM, DMARC — without it mail more often lands in spam), lists and segments, subscription forms with confirmation (double opt-in), one-click unsubscribe and status webhooks (delivered, opened, clicked, spam complaint). Honestly about the main point: landing in the Inbox is guaranteed by no one — the recipient’s mail provider decides it by your domain and IP reputation, list quality and complaint rate. We set up everything that improves deliverability, but we do not control Gmail or Mail.ru filters and we do not promise an open rate. A campaign service is paid — usually by volume of mail or list size, and that is your cost; for purely transactional mail an SMTP relay is often cheaper, for marketing a full service with an editor and segments fits better. Important: the service itself is a third-party platform, and its tariffs, sending limits, template moderation and possible account suspension over spam complaints are on the provider’s side; we set this up and warn you, but do not control it, and our price is for the integration work, without the subscription and sending cost at the service. The start of mass campaigns is sometimes delayed by account or template verification on the service’s side — that is outside our control. Campaigns are regulated by law: you need the recipient’s consent, a clear unsubscribe and correct handling of personal data (152-FZ; for a foreign base — GDPR/CAN-SPAM), check with a lawyer. You are responsible for the legality of the base and the recipients’ consent — we set up the technical mechanics of subscription confirmation and unsubscribe, but cannot verify where your base came from. If you send a couple of letters a month by hand, a paid service may be excessive — sometimes the site’s SMTP is enough, and we will honestly say so. Picture this: a customer places an order and a second later gets an email with the order number and contents, instead of silence for a day; and once a week a roundup of new items goes to the people who subscribed to it. The base price starts from 30,000 ₽; it depends on the number of mail types, the service and your platform.

• Mail from the site goes to spam or does not arrive at all.
• There are no automated emails — the customer gets no order confirmation or password-reset link.
• You send campaigns by hand from a personal mailbox and hit limits and blocks.
• You cannot see whether mail was delivered, opened, or who unsubscribed.

• Connecting a campaign service or SMTP relay (Unisender / SendGrid / Mailgun and others)
• Transactional mail on events: order, sign-up, password reset, statuses
• Domain authentication: SPF, DKIM, DMARC for deliverability
• Email templates and data merge (name, order, links)
• Lists, segments and subscription forms with confirmation (double opt-in)
• One-click unsubscribe and status webhooks (delivered / opened / spam)
• Highlighting consent and data requirements (152-FZ / GDPR)
• An honest assessment of whether you need a paid service or an SMTP relay is enough

• Transactional mail goes out automatically and on time
• The domain is set up for deliverability (SPF/DKIM/DMARC), less mail in spam
• You can see the stats: delivered, opened, unsubscribes, complaints
• It is clear where the tech ends and your list, content and recipients’ consent begin

• We clarify the mail types, the list size and a suitable service
• We connect the service, set up the domain, templates and subscription forms
• We test the mail and statuses, launch and fine-tune

• Do you guarantee that mail will land in the inbox?

  No, and promising that would be dishonest. The folder is decided by the recipient’s mail provider based on your domain reputation, list quality and complaint rate. We set up SPF, DKIM, DMARC, unsubscribe and clean sending — everything that improves the inbox odds — but we do not control Gmail or Mail.ru filters and do not promise an open rate.

• Do you need a paid campaign service?

  It depends on the task and volume. For transactional mail only (order, password) an SMTP relay is often cheaper. For marketing campaigns to a base with segments and an editor, a full service pays off. If you send a couple of letters a month by hand, a paid service may be excessive — we will honestly say so.

• Is it legal to send campaigns to a base?

  You may only mail those who gave consent, with a clear unsubscribe in every message; personal data goes by 152-FZ (for a foreign base — GDPR/CAN-SPAM). We set up subscription confirmation and unsubscribe technically, but the consent of the base and the legal side are on you — check with a lawyer.