SMS notifications and campaigns

SMS integration is the connection of an SMS gateway to your site, store or CRM. Two kinds of messages: transactional (one-time OTP codes, order confirmation, delivery status — sent automatically on an event) and marketing campaigns (promotions, reminders to a consented base). We set up the API connection, templates, registration of the sender name with carriers, segments, delivery reports, a mandatory unsubscribe (STOP) and cost control with limits. Honestly about the main point: SMS is a paid channel, every message costs money (gateway tariff plus the carrier fee), and that is your cost; our price is for the integration, not for the messages. Delivery is high but not 100%: a phone can be off or out of network. The sender name (alphanumeric, instead of a number) is registered with carriers and goes through moderation — this takes days or weeks and depends on the carriers, not on us. Campaigns are strictly regulated: you may send SMS only to those who gave consent, with a mandatory opt-out; carriers and the law (152-FZ, telecom rules) block non-consented campaigns and fine for spam — you are responsible for the legality of the base and consent, we set up the mechanics and point out requirements, but the legal side is on you. Even after the sender name is registered, a carrier can block the sender-id or a campaign over content or spam complaints, and carrier limits and rules change without notice — that is outside our control; a “grey” or purchased base is an almost guaranteed ban. And a “delivered” report means received by the device, not read: the phone may be off, or a carrier filter or a “block unknown senders” feature may hide the message. The value of the integration versus manual sending in the gateway panel is the automation: SMS are tied to order events and CRM data, with no manual lists or copy-paste. And honestly about the boundary: SMS is a direct, fast channel with high read rates, but paid and intrusive; for long content email is cheaper, for free notifications use messengers or push; SMS is justified where speed and a guarantee of being read matter (codes, urgent statuses). The price covers the base integration; complex scenarios and custom work are quoted separately. If you have no urgent notifications and email or messengers are enough, paid SMS may be excessive — we will honestly say so. Picture this: a customer enters their number at checkout and instantly gets a confirmation code, and after the order ships — an SMS with the tracking number, so they do not call support asking “where is my order”. The base price starts from 30,000 ₽; it depends on the message types, the gateway and your platform.

• There is no way to send a one-time confirmation code (OTP) at login or payment.
• Order statuses do not arrive — customers call asking “where is my order”.
• There is no fast channel for urgent, important messages.
• You send promotional SMS by hand, expensively and with a spam-block risk.

• Connecting an SMS gateway (Twilio / SMS.ru / SMSC and others) via API
• Transactional SMS on events: OTP codes, order, delivery status
• Registration of an alphanumeric sender name with carriers
• Marketing campaigns with consent, segments and templates
• Delivery reports and a mandatory opt-out (STOP)
• Cost control: limits and overspend protection
• Highlighting consent and data requirements (152-FZ)
• An honest assessment of whether you need paid SMS or other channels are enough

• Codes and statuses arrive instantly, without calls to support
• The sender name is registered, messages are recognizable
• You can see delivery and spend, with overspend protection
• It is clear where the tech ends and your base, consent and per-message cost begin

• We clarify the message types, volume and gateway
• We connect the gateway, register the sender name, set up templates
• We test delivery and costs, launch and fine-tune

• How much does sending an SMS cost?

  The messages themselves are paid — by the gateway and carrier tariff per SMS, and that is your ongoing cost, not included in our price. We charge for the integration and setup. We will tell you the exact per-message cost for the chosen gateway and destination; international SMS is usually more expensive.

• How fast can a campaign go live?

  We do the technical integration in 1-3 weeks. But the alphanumeric sender name is registered with carriers and goes through moderation — that is separate days or weeks and depends on the carriers, not on us. Transactional codes can start earlier, marketing campaigns — after the name is registered.

• Is it legal to send SMS to a base?

  Only to those who gave consent, with a mandatory opt-out (STOP). Carriers block non-consented campaigns, and the law (152-FZ, telecom rules) fines for spam. We set up consent and opt-out technically, but you are responsible for the legality of the base and recipients’ consent — check with a lawyer.