WhatsApp Business API

WhatsApp Business is the connection of the official WhatsApp Business API through a Meta partner provider (BSP, for example Twilio, 360dialog, Wazzup) to your store or CRM. Through it you send template messages (order confirmation, delivery status, a code, a reminder) and chat with the customer. We set up the connection, the Meta Business account verification, message templates, binding to order events, a chat for managers or a bot, and reports. Honestly about the main point, specific to WhatsApp: it is a closed Meta ecosystem with rules. To go live you need a verified Meta Business account and a connection through a BSP — verification takes days or weeks and depends on Meta, not on us. Every outbound template goes through Meta moderation and must be approved; promotional templates are stricter. The 24-hour rule applies: you can reply freely only within a day after the customer’s message, and outside that window only with approved paid templates. Cold campaigns are prohibited: you may write only to those who gave their number and consent, otherwise Meta blocks the account. Billing is per conversation by WhatsApp/BSP tariffs — that is your cost; our price is for the integration, not for the messages. You are responsible for the legality of the base, consent and compliance with Meta rules and 152-FZ; we set up the mechanics and point out the requirements. Important: you have two external dependencies — Meta and the provider (BSP); these are separate accounts and subscriptions, each with its own tariffs, limits and right to restrict or block the account, and both are outside our control. We integrate the API; collecting consent, keeping consent logs, the opt-out and data-policy notices are on you — without them Meta blocks and the law fines. The base price covers the connection of template notifications and the binding to orders; complex scenarios — a two-way chatbot with logic, two-way CRM sync, a catalog or payment right in the chat — are quoted separately. And honestly about the boundary: WhatsApp is a rich, trusted, two-way channel with high read rates, but paid per conversation and closed by Meta rules; for simple one-time codes SMS is cheaper, for free notifications use Telegram or push, for long content use email. The price covers the base integration; complex scenarios and a chatbot are quoted separately. If you have little customer correspondence or your audience is not on WhatsApp, the channel may not pay off — we will honestly say so. Picture this: a customer places an order and gets a confirmation with the contents in WhatsApp, and a day later a “handed to delivery” status with a tracking number, replying right in the chat if they have a question. The base price starts from 45,000 ₽; it depends on the scenarios, the provider and your platform.

• Customers write on WhatsApp, but messages get lost on a manager’s personal phone.
• Confirmations and order statuses do not arrive — email in spam, SMS expensive.
• There is no official WhatsApp business channel with templates and history.
• The chat is not tied to the order and CRM — managers copy it by hand.

• Connecting the WhatsApp Business API through a provider (BSP)
• Verification of the Meta Business account
• Message templates and submitting them for Meta moderation
• Binding to order events: confirmation, status, reminder
• A chat for managers or a bot (by agreement) with history
• Delivery and read reports within the API
• Highlighting Meta rules, the 24-hour window and 152-FZ requirements
• An honest assessment of whether WhatsApp pays off in your case

• An official WhatsApp business channel tied to orders and CRM
• Confirmations and statuses in the messenger where the customer will see them
• A customer dialog with history, not on a manager’s personal phone
• It is clear where the tech ends and Meta rules, your base, consent and per-conversation cost begin

• We clarify the scenarios, the provider (BSP) and the business-account readiness
• We connect the API, pass Meta verification, prepare and submit templates
• We test messages and dialogs, launch after the templates are approved

• Can I send ads to everyone on WhatsApp?

  No. Cold campaigns on WhatsApp are prohibited by Meta rules: you may write only to those who gave their number and consent. Outside the 24 hours after the customer’s message — only approved templates, and every promotional template goes through strict moderation. Breaking the rules leads to a Meta account block — that is outside our control, so we build the channel honestly, by consent.

• How much does it cost per month?

  Sending itself is paid: WhatsApp and the provider (BSP) charge per conversation, with tariffs depending on type and country — that is your ongoing cost, not included in our price. We charge for the integration and setup. We will tell you the exact tariffs for the chosen provider.

• How is WhatsApp better than SMS or Telegram?

  WhatsApp is a trusted two-way channel with rich content and high read rates, handy for dialog and confirmations. But it is paid per conversation and closed by Meta rules. For simple one-time codes SMS is often cheaper, for free notifications — Telegram or push. We will help you choose for your audience, not upsell.