Email deliverability ongoing tracking
We continuously watch your email deliverability: do emails land in the inbox or in spam, is authentication in order (SPF, DKIM, DMARC), has your domain or IP gotten onto blacklists, are bounces and complaints rising. If something worsened, you get an alert at the first signs so you can react in time. Honestly upfront: this is observation of deliverability signals and alerting, not sending emails for you and not a guarantee that emails will always be in the inbox.
Email deliverability ongoing tracking — overview
Email deliverability ongoing tracking is an ongoing (monthly) service: we track the key signals of your email-sending health — the correctness and presence of SPF/DKIM/DMARC and their changes, the presence of the domain and sending IPs on major blacklists, the placement of emails Inbox/Promotions/Spam via seed tests (control mailboxes across different mail systems), bounce and spam-complaint dynamics, reputation signals. On a degradation — an alert with what exactly dropped. Honestly about the nature of deliverability, this matters: it depends on many factors — sender reputation, list quality, email content, complaint history, recipient behavior — and the 'inbox or spam' decision is made by the recipient's mail system. So we cannot guarantee inbox placement; we track the signals and warn about problems, but we do not 'switch on' deliverability itself. Honestly about the method: placement is checked via seed tests — a sample of control mailboxes, not the real picture for every recipient of yours; blacklists and reputation come from third-party databases with their coverage and delays — an indicator, not an absolute. Alerts depend on thresholds and the sample: both false positives and misses are possible — we calibrate together, perfect accuracy does not exist. Honestly about the essence: this is observation and alerting, NOT sending/configuring mailings and NOT fixing — configuring DNS records, warm-up, list cleaning and content work are done by your team or by us separately; legal questions on consent to mailings (152-FZ etc.) go to a lawyer, we are not lawyers. Coverage is the configured domains/senders; someone must react to an alert. An important boundary: this is deliverability monitoring, not the mailing service itself, not a one-time email-template audit (separate) and not mail configuration. If you barely send emails, continuous monitoring may be premature. Picture this: instead of 'mailings and site emails quietly went to spam after a provider change and it was noticed from a drop in replies' you get an alert about broken DKIM and the IP landing on a blocklist. The base price starts from 8,000 ₽ per month; it depends on the number of domains/senders and the set of checks.
Problems we solve
- Site emails and mailings go to spam and you do not know why and when.
- You do not track SPF/DKIM/DMARC, and they may have broken after changes.
- The domain or IP may have landed on a blacklist unnoticed.
- Bounces and complaints are rising, but there is no signal about it.
What's included in the Email deliverability ongoing tracking service
- Control of SPF/DKIM/DMARC and their changes
- Presence of the domain/IP on major blacklists
- Email placement (Inbox/Promo/Spam) via seed tests
- Bounce and spam-complaint dynamics
- Sender reputation signals
- Alerts on a degradation of any of the signals
- Monthly continuous operation
- An alert channel of your choice (email, messenger, webhook)
What you get
- You learn about a deliverability drop before emails stop arriving
- You see what dropped: authentication, blacklist, placement, bounces
- You react to spam/blacklist landing earlier
- You know what to fix (configuration/warm-up/list cleaning — separately)
How the work goes: steps
- We agree on domains/senders, seed mailboxes and the alert channel; collect access to DNS/sending metrics
- We set up control of authentication, blacklists, placement and bounces
- We launch monitoring, review drops
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Do you guarantee emails will be in the inbox?
No. Deliverability depends on sender reputation, the list, content, complaint history and recipient behavior, and the 'inbox or spam' decision is made by the recipient's mail system. We track the signals and warn about problems, but we do not guarantee or 'switch on' deliverability itself.
How accurately do you see where emails land?
Placement is checked via seed tests — a sample of control mailboxes across different mail systems, not the picture for every real recipient of yours. Blacklists and reputation come from third-party databases with their coverage and delays. It is a reliable trend indicator but not an absolute.
Will you configure mail and fix deliverability?
No, that is separate work. We observe and notify; configuring DNS records, domain warm-up, list cleaning and content work are done by your team or by us separately. Legal questions on consent to mailings go to a lawyer, we are not lawyers.
About the provider
The «Email deliverability ongoing tracking» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.