Empty states design

Empty states design is working through screens where there is no content yet/anymore: the first entry into a new product (no data), an empty list or dashboard, no search or filter results, a cleared cart/history, an error leading to emptiness. Instead of a 'bare' empty screen — an explanation of what this place is, why it is empty, and a clear next step: create a first item, change filters, import data, an example of how a filled screen will look. Honestly about different types of emptiness, this matters: empty states differ — 'nothing yet' (onboarding, need to nudge to a first action), 'nothing found' (need to help change the query/filters), 'all done/cleared' (need to confirm this is normal). Good design accounts for WHY the screen is empty — so we need to understand your scenarios rather than draw an abstract 'empty' picture. Honestly about 'not magical activation': a well-made empty state helps the user orient and reduces confusion at the start — genuinely useful and often underrated. But it GUIDES toward action, it does not guarantee it: whether the user takes the first step depends on the product's value as a whole. Promising 'an empty state will sharply raise activation' would be dishonest. Honestly about scope: it is an important UX detail that is often forgotten (left simply empty), but it is a part, not a standalone solution to engagement or retention problems. Honestly about access: the product and an understanding of scenarios are needed. An important boundary: this is empty states; error states — 968; loading states — 970; general onboarding/UX is separate. Picture this: instead of 'a bare empty screen where it is unclear what to do' — a clear place with a clear first step. The base price starts from 25,000 ₽ (depends on the number of screens).

• A new user sees an empty screen and does not understand what to do.
• 'Nothing found' — without a hint on how to change the query.
• Empty lists/dashboards look like a breakage.
• No clear first step at the start of use.

• Empty-state design for different scenarios (onboarding, no results etc.)
• An explanation of what the screen is and why it is empty
• A clear next step (first action, change filters, an example)
• Accounting for WHY the screen is empty (different emptiness types)
• Honest boundaries (guides not guarantees; part of UX, not all of activation)
• A link with errors (968) and loading (970)
• A clear human tone
• Handover and review with you

• Clear empty screens instead of confusion
• A clear first step for new users
• 'Nothing found' helps rather than leads to a dead end
• Honest boundaries (guides toward action; no activation guarantee)

• We examine the product's emptiness scenarios (with you); define types
• We design an explanation + next step for each type
• We agree the tone, honestly set boundaries with you

• Will an empty state sharply raise user activation?

  It cannot be guaranteed, honestly. A well-made empty state helps orientation and reduces confusion at the start — genuinely useful and often underrated. But it GUIDES toward a first step, it does not guarantee it: whether the user acts depends on the value of the whole product. Promising 'a sharp activation rise' from one empty state would be dishonest.

• Can empty states be made without examining your scenarios?

  Well — no, honestly. Emptiness differs: 'nothing yet', 'nothing found', 'all cleared' — and each case needs its own solution. Good design accounts for WHY the screen is empty, so we need to understand your scenarios. Without it we get an abstract 'empty' picture rather than real help to the user in a concrete situation.

• Isn't this a trifle?

  It is an important detail that is often forgotten, honestly — but a detail, not a solution to all problems. Empty screens without explanation look like a breakage and lose users at the start; a good empty state fixes that. But it is a part of UX, not a standalone solution to engagement and retention problems — we honestly do not pass it off as a 'magic bullet'.