Full SEO audit
A comprehensive SEO check of the site: technical, content, semantics, links and commercial factors — we map out as fully as possible what holds back search growth and give a plan of what to fix first. Honestly — an audit shows problems and priorities but does not raise rankings by itself: growth comes from fixing what is found.
Full SEO audit — overview

A full SEO audit is a one-time deep diagnostic of the entire search side of the site, broader than a technical audit (see "Technical SEO audit"): beyond the technical part we look at content and semantics, structure and internal linking, the backlink profile, commercial and behavioral factors, and match to query intent. The goal is a complete picture of "why the site is not growing in search" and a prioritized plan. Honestly about the main point: an audit is diagnosis, not treatment and not a guarantee of results. It finds and ranks problems, but rankings and traffic grow when you (or we, as a separate service) fix what is found; the report itself changes nothing on the site. It is a snapshot in time: search algorithms, competitors and the site itself change, so the conclusions are valid "as of today", not forever. For completeness, access is needed: the webmaster panel (Yandex/Google), the analytics counter, ideally access to the CMS/code and logs; without access to your analytics the depth drops sharply — an audit "from the outside", on public data only, shows just the tip of the iceberg, and we warn about this upfront. Some data (links, visibility, competitors) comes from third-party services (Ahrefs, Serpstat, etc.) — these are estimates with error margins and their own limits, not absolute truth; the licenses for these services are paid and are not included in our price — we use your access or discuss a surcharge. We do not promise "top-3" or "+50% traffic": that depends on the niche, competition and whether you implement the recommendations. What you get: a report with problems by priority (critical / important / nice-to-have), specific recommendations for each and an impact estimate so it is clear what to tackle first; implementing the fixes is separate work. If the site is new, very small or you are just launching, a full audit may be excessive — sometimes a technical one is enough, and we will honestly say so. Picture this: instead of guessing "why traffic dropped", you get a list of 30 problems where the first five give the main effect, and you know what to fix first. The base price starts from 30,000 ₽; it depends on the site size, the number of areas and the access.
Problems we solve
- Search traffic is not growing or is falling, and the cause is invisible without diagnosis.
- You do not know what to fix first — technical, content or links.
- Competitors outrank you and it is unclear why.
- Different contractors give conflicting advice with no overall picture.
What's included in the Full SEO audit service
- Technical part: indexing, robots/sitemap, speed, mobile, response codes, duplicates, canonical
- Content and semantics: intent match, completeness, cannibalization, growth points
- Site structure and internal linking
- Backlink profile: volume, quality, toxic links, gaps vs competitors
- Commercial and behavioral factors
- Analysis of competitors in search for key queries
- A prioritized report: critical / important / nice-to-have + recommendations and impact estimate
- Honest flagging of limits where access or data was missing
What you get
- A complete picture of what holds the site back in search
- Priorities: where to start to get the effect faster
- Specific recommendations for each problem (implementation is separate)
- It is clear where the audit tech ends and your execution and market factors begin
How the work goes: steps
- We clarify goals, regions and collect access (webmaster, analytics, CMS/logs if possible)
- We run the diagnostic across all areas + third-party data
- We prepare a prioritized report with recommendations and review it with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will rankings grow after the audit?
The audit by itself does not raise rankings — it finds and prioritizes problems. Growth comes from fixing what is found, done by you or by us as a separate service. And "top-3" or "+X% traffic" cannot be promised: the result depends on the niche, competition and what you implement and how. We will honestly show what to fix and in what order.
Do you need access to the site?
For a full audit — yes: the webmaster panel and analytics counter, ideally access to the CMS/code and logs. Without access we will audit from public data, but some conclusions (indexing, behavior, server errors) will be limited — we will honestly note that in the report.
How is a full audit different from a technical one?
A technical one looks at how robots see the site (indexing, speed, errors). A full one adds content and semantics, structure, the backlink profile, commercial and behavioral factors and competitors — broader and deeper. If the site is small or new, a technical one is sometimes enough — we will honestly advise.
About the provider
The «Full SEO audit» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.