Google Ads (where available)

Google Ads (where available) is the setup and management of advertising in the Google ecosystem (search, display network, Google Shopping, YouTube Ads) for markets/audiences where the service is available. The work: checking the channel's availability for your geo/audience, analyzing the offer/landing, setting up campaigns, audiences, bids/strategies, analytics (GA4/conversions), management and optimization. Honestly about 'availability', this matters: Google Ads placement is restricted in a number of regions — for example, in Russia showing Google Ads is unavailable (since 2022). We honestly assess whether the channel is available for your target audience/market and do not undertake what is technically/legally impossible. If the channel is unavailable for your case — we will honestly say so and propose an alternative (e.g., Yandex.Direct — 437). Honestly about 'advertising ≠ a guarantee of sales/leads/ROI': competent campaigns bring targeted traffic, but sales, leads and return depend on the product, offer, price, landing, competition and market. Advertising increases the chances, does not guarantee revenue; 'guaranteed ROI/leads' = a lie. Honestly about 'works while there is a budget': stopping the budget = stopping traffic; regular expenses, not a one-time fix. Honestly about 'the auction/moderation decides': the cost per click and impressions are determined by Google's auction; ads go through moderation (may be rejected); rules change. Honestly about 'traffic ≠ sales': conversion depends on the landing/offer/product; advertising will not save a weak offer. Honestly about 'optimization is a process': a learning period, tests, data; profit is not 'immediate'. Honestly about transparency: the ad budget (paid to Google) ≠ our commission. Honestly about the effect: it sets up and manages Google Ads where available, bringing targeted traffic and optimizing by data, but it is not a guarantee of sales/leads/ROI; depends on the channel's availability, product, landing, market; works while there is a budget; the auction decides. Honestly about access: the channel's availability for the audience, a budget, a landing, access are needed. An important boundary: this is Google Ads; Yandex.Direct — 437; Google Shopping — 451; YouTube Ads — 455. The base price starts from 25,000 ₽ for management (the ad budget is separate, paid to Google).

• You need advertising in Google for a suitable market but have no set up campaigns.
• A misunderstanding that Google Ads is not available everywhere (in Russia showing ads is unavailable).
• A misconception that advertising guarantees sales/leads/ROI.
• An expectation of 'set up and forever' and that traffic = sales (depends on the landing/offer).

• Checking Google Ads availability for your geo/audience (honestly, before launch)
• Analyzing the offer, landing, goals; setting up campaigns (search/display/Shopping/YouTube)
• Audiences, bids/strategies, analytics (GA4/conversions)
• Management and data-driven optimization
• An honest alternative if the channel is unavailable for your case (e.g., Direct — 437)
• Honest boundaries (availability is restricted by region; advertising ≠ a guarantee of sales/leads/ROI; works while there is a budget; the auction/moderation decides; traffic ≠ sales; budget ≠ commission)
• Documentation and handover
• Review with you

• Set up and managed Google Ads (where available) with targeted traffic
• Data-driven optimization and correct analytics
• An honest assessment: is the channel available and what depends on the landing/offer/market
• Honest boundaries (not a guarantee of sales/ROI; depends on availability and budget)

• We check the channel's availability, analyze the offer/landing/goals
• We set up, launch, manage and optimize by data
• We honestly set boundaries (availability, not an ROI guarantee, budget separate) and report

• Will you launch Google Ads targeting Russia for me?

  Honestly — no, if it is about showing ads to an audience in Russia: Google Ads placement in Russia is unavailable (since 2022). We run Google Ads for markets/audiences where the service is available. We will honestly check availability for your case before launch; if the channel is unavailable — we will propose an alternative (e.g., Yandex.Direct — 437) rather than take money for the impossible.

• Do you guarantee sales/leads/return from Google Ads?

  No, honestly: competent campaigns bring targeted traffic, but sales, leads and ROI depend on the product, offer, price, landing, competition and market. Advertising increases the chances but does not guarantee revenue. 'Guaranteed ROI/leads' is a deception. We honestly manage and optimize by data, without guarantees of result.

• Set it up once — and traffic/sales will come by themselves?

  No, honestly: advertising works while there is a budget (stopping = stopping traffic) and requires management/optimization (the auction, competitors, seasonality). Plus traffic ≠ sales: conversion depends on the landing, offer, product. It is a continuous channel and work, not a one-time fix.