Content & acquisition · Context & targeted ads

Meta Ads

We launch and manage Meta Ads (Facebook, Instagram) for markets and projects where it is available and legal. Honestly and bluntly upfront about availability and law: in Russia Meta is designated an extremist organization and banned, advertising targeting a Russian audience via Meta is inadmissible — we honestly assess the channel's legality and availability for your case and do not undertake what is illegal/impossible. And like any advertising: it brings traffic but does NOT guarantee sales/leads/ROI; works while there is a budget; the auction/moderation decides. We honestly run campaigns where it is legal and available, without promises of result.

Price
$5,000
Duration
setup usually 1-2 weeks + ongoing management (if legal/available)

Meta Ads — overview

Meta Ads — price, timeline & scope

Meta Ads is the setup and management of advertising on Facebook and Instagram via Meta (campaigns, audiences, creatives, pixel/Conversion API, optimization) for markets/audiences where it is available and legal. The work: checking the channel's legality/availability for your geo/audience, analyzing the offer/landing, setting up campaigns, audiences, creatives, tracking, management and optimization. Honestly about 'availability and legality', this is critical: in Russia Meta Platforms is designated an extremist organization and banned; advertising targeting a Russian audience via Meta is inadmissible. We honestly assess whether the channel is legal and available for your market/audience and do not undertake the illegal/impossible. If the channel does not fit your case — we will honestly say so and propose an alternative (e.g., VK Ads — 446). Honestly about 'advertising ≠ a guarantee of sales/leads/ROI': competent campaigns bring targeted traffic, but sales, leads and return depend on the product, offer, price, landing, creatives, competition and market. Advertising increases the chances, does not guarantee revenue; 'guaranteed ROI/leads' = a lie. Honestly about 'works while there is a budget': stopping the budget = stopping traffic; regular expenses. Honestly about 'the auction/moderation decides': the cost per impression is determined by Meta's auction; ads/accounts go through strict moderation (may be rejected/blocked); rules change. Honestly about 'traffic ≠ sales': conversion depends on the landing/offer/product; advertising will not save a weak offer. Honestly about 'optimization and learning': algorithms need a learning period and data; first results are not final. Honestly about transparency: the ad budget (paid to Meta) ≠ our commission. Honestly about the effect: it sets up and manages Meta Ads where legal and available, bringing targeted traffic and optimizing by data, but it is not a guarantee of sales/leads/ROI; depends on the channel's legality/availability, product, landing, market; works while there is a budget; the auction/moderation decides. Honestly about access: the channel's legality/availability, a budget, a landing, access are needed. An important boundary: this is Meta Ads; VK Ads — 446; TikTok Ads — 440; landings — 342; pixel/CAPI — 460. The base price starts from 25,000 ₽ for management (the ad budget is separate).

Problems we solve

  • You need advertising on Facebook/Instagram for a suitable market but have no set up campaigns.
  • A misunderstanding of legal restrictions (in Russia Meta is banned, advertising targeting a Russian audience is inadmissible).
  • A misconception that advertising guarantees sales/leads/ROI.
  • An expectation of 'set up and forever' and that traffic = sales.

What's included in the Meta Ads service

  • Checking Meta Ads legality/availability for your geo/audience (honestly, before launch)
  • Analyzing the offer, landing, goals; setting up campaigns, audiences, creatives
  • Pixel/Conversion API, tracking, management and optimization
  • An honest alternative if the channel does not fit your case (e.g., VK — 446)
  • An honest assessment of the channel's payback and suitability for your case
  • Honest boundaries (legal/geo restrictions — in Russia Meta is banned; advertising ≠ a guarantee of sales/leads/ROI; works while there is a budget; the auction/moderation decides; traffic ≠ sales; budget ≠ commission)
  • Documentation and handover
  • Review with you

What you get

  • Set up and managed Meta Ads (where legal and available) with targeted traffic
  • Data-driven optimization, correct tracking (pixel/CAPI)
  • An honest assessment: is the channel legal/available and what depends on the landing/offer/market
  • Honest boundaries (not a guarantee of sales/ROI; depends on legality and budget)

How the work goes: steps

  • We check the channel's legality/availability, analyze the offer/landing/goals
  • We set up campaigns, audiences, creatives, tracking; manage and optimize
  • We honestly set boundaries (legality, not an ROI guarantee, budget separate) and report

Why PDV Expert

  • Fixed price and timeline — no surprises on the invoice.
  • Report and recommendations in plain language — clear without a technical background.
  • In touch at every step and answering questions about the result.

FAQ

  • Will you launch ads on Instagram/Facebook targeting Russia?

    Honestly — no: in Russia Meta is designated an extremist organization and banned, advertising targeting a Russian audience via Meta is inadmissible. We run Meta Ads for markets/audiences where it is legal and available. We will honestly check your case before launch; if the channel does not fit — we will propose an alternative (e.g., VK Ads — 446) rather than undertake the illegal.

  • Do you guarantee sales/leads/return from Meta Ads?

    No, honestly: competent campaigns bring targeted traffic, but sales, leads and ROI depend on the product, offer, price, landing, creatives, competition and market. Advertising increases the chances but does not guarantee revenue. 'Guaranteed ROI/leads' is a deception. We honestly manage and optimize by data, without guarantees.

  • Set it up once — and everything will work by itself?

    No, honestly: advertising works while there is a budget and requires management/optimization; algorithms need a learning period. Plus Meta's strict moderation may reject ads/block accounts, and traffic ≠ sales (conversion depends on the landing/offer). It is a continuous channel and work, not a one-time fix.

About the provider

The «Meta Ads» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.

Prepared by PDV Expert · updated