Information Architecture

Information architecture is designing the content and navigation structure: grouping and categorizing content, hierarchy and connections of sections, the navigation and menu system, naming (how to name sections clearly for the user), the scheme by which a person finds what they need and understands their location. Honestly about the main trap, this is key: there is NO single 'correct' structure, and — more importantly — a structure logical for you as creators (by your internal departments/logic) is often ILLOGICAL for users (who think in their tasks, not your org structure). This is a classic mistake. So good IA is designed from users' mental models, not the company's internal logic. Honestly about the need for validation, this is critical: IA cannot be 'thought up on intuition and considered correct'. It must be checked on real people — card sorting (how users group it themselves, 957) and tree testing (whether they find what they need in the proposed structure, 954). Without validation it is a hypothesis, not a solution. We design IA and build in its verification rather than pass off an assumption as truth. Honestly about naming subjectivity: how to name sections — there are options, and 'clarity' is checked on users, not determined by taste. Honestly about the effect: clear IA is a usability foundation (people find what they need, get lost less), which is good for the experience and indirectly for conversion, but it is a foundation, not a direct sales guarantee. Honestly about access: content/inventory and, ideally, access to users for validation are needed. An important boundary: this is IA; sitemap (the structure map) — 949; tree testing — 954; card sorting — 957; wireframes (how it looks) — 950. Picture this: instead of 'a structure by our logic where users get lost' — an architecture from users' tasks, checked on them. The base price starts from 35,000 ₽ (depends on content volume).

• Users do not find what they need — get confused in the structure.
• Sections are named by internal logic unclear to users.
• Navigation is overloaded or illogical.
• The structure is thought up on intuition, not verified.

• Grouping and categorizing content
• Hierarchy, section connections, navigation system
• Clear naming (from users' mental models)
• Building in validation (card sorting 957 / tree testing 954)
• Honest boundaries (no 'single correct'; verification on people needed)
• Designing from users' tasks, not the org structure
• A link with the sitemap (949) and wireframes (950)
• Handover and review with you

• A clear content and navigation structure
• Users find what they need more easily
• An architecture from users' tasks, not the org structure
• Honest boundaries (a usability foundation; validate; not a sales guarantee)

• Content inventory; we study users' tasks and mental models
• We design the structure and navigation, naming
• We build in validation (954/957), honestly set boundaries with you

• Will you make the single correct structure?

  A single 'correct' structure does not exist, honestly — there are more and less successful ones for users. And an important trap: a structure logical for you as creators is often illogical for users (they think in their tasks, not your org structure). We design IA from users' mental models and propose a reasoned variant, but 'truth' cannot be promised — it is checked on people.

• Can IA be designed on intuition, without tests?

  Designed — yes, but honestly: without validation it is a hypothesis, not a solution. IA must be checked on real people — card sorting (how they group it themselves, 957) and tree testing (whether they find what they need, 954). The team is often confident in an 'obvious' structure that confuses users. We build in verification rather than pass off an assumption as a correct architecture.

• Will good IA raise conversion?

  Directly — not guaranteed, honestly. Clear IA is a usability foundation: people find what they need and get lost less, which is good for the experience and indirectly for conversion. But it is a foundation, not a direct sales guarantee — conversion depends on the whole product, content, offer. We make findability better, but promising conversion growth from IA alone would be dishonest.