Wireframes

Wireframes are schematic layouts of pages/screens showing structure and logic without visual styling: block placement, element hierarchy, main components, interaction and transition logic, what matters on the screen and in what priority. They are made in low-fi (very schematic) or mid-fi (more detailed but still without final style). Honestly about 'this is not design', this is key: a wireframe DELIBERATELY looks 'gray' and schematic — it is not an unfinished design but a separate tool for discussing STRUCTURE and LOGIC. The absence of colors and beauty is a feature, not a bug: it focuses attention on WHAT and WHERE is placed and how it works, not on 'do you like the color'. Confusing a wireframe with the final design is wrong — visual rendering is the next stage. Honestly about the stage's value: agreeing on structure at the wireframe stage is MUCH cheaper than reworking a finished design. Catching 'wrong logic/missing block' on a gray skeleton is fast and cheap; on a rendered mockup it is expensive. It is savings, not an extra step. Honestly about iterativeness: wireframes are discussed and changed — a normal process, not 'done once'. Honestly about subjectivity: even structural decisions have options; the final is yours after discussion, and ideally key hypotheses should be tested (prototype 951 + testing 953). Honestly about the effect: they give a clear, agreed basis for design and development, reducing the risk of expensive rework, but it is a stage, not the final product. Honestly about access: an understanding of the pages'/screens' tasks and content is needed. An important boundary: this is wireframes (structure); the final visual — separate (UI design); prototypes (clickable) — 951; IA — 948. Picture this: instead of 'rendering beautifully right away and then expensively reworking' — first a cheap skeleton to agree on the logic. The base price starts from 30,000 ₽ (depends on the number of screens).

• A beautiful design is rendered right away, then the logic is expensively reworked.
• The structure and block placement are not agreed in advance.
• Arguments about colors instead of discussing the screen logic.
• It is unclear what will be where on the page before rendering.

• Schematic layouts (low-fi/mid-fi) of screen structure
• Block placement, hierarchy, main components
• Interaction and transition logic
• A focus on structure/logic (deliberately without visuals)
• Honest boundaries (this is not design; a stage for agreement; iterative)
• A link with IA (948) and prototypes (951)
• A basis for UI design and development
• Handover and review with you

• Agreed screen structure and logic before rendering
• Savings on expensive rework of a finished design
• A focus on 'what and where', not on colors
• Honest boundaries (a skeleton stage; the final visual — separate)

• We define screen tasks and content; make schematic layouts
• We discuss logic/structure, iterate with you
• We hand over as a basis for design, honestly set boundaries

• Why are wireframes so 'gray' and unattractive?

  It is deliberate, honestly: a wireframe is a tool for discussing STRUCTURE and LOGIC, not a finished design. The absence of colors and beauty is a feature, not an incompleteness: it focuses attention on what and where is placed and how it works, not on 'do you like the color'. The final visual is the next stage (UI design). One should not confuse a wireframe with design.

• Why wireframes if you can just render the design?

  To save, honestly: agreeing on structure at the wireframe stage is much cheaper than reworking a finished design. Catching 'wrong logic / missing block' on a gray skeleton is fast and cheap; on a rendered mockup it is expensive and slow. It is not an extra step but a way to not pay twice. Rendering beautifully right away is risky for the budget.

• Are wireframes the final structure decision?

  It is an agreed basis, but iterative and verifiable, honestly. Even structural decisions have options, the final is yours after discussion. And key logic hypotheses should ideally be tested on users (clickable prototype 951 + usability testing 953) rather than treating the wireframe as truth. We give a solid basis but honestly favor verifying the important.