International SEO
We do international SEO: preparing the site for promotion in foreign markets — language/regional versions, hreflang, country structure, content adaptation for the local audience and search engines. Honestly and bluntly upfront: it is COMPLEX and expensive work needed only by a business genuinely entering foreign markets. Most importantly honestly: it is NOT just translation — success depends on cultural adaptation, local demand, competition and authority in each country, which must be built anew. It is easy to err technically (hreflang — 385). And positions in foreign markets cannot be guaranteed. We will honestly assess readiness for internationalization rather than promise 'reaching the top abroad by translating the site'.
International SEO — overview
International SEO is site optimization for several countries/languages: version architecture (subdomains/subdirectories/domains per country), correct hreflang (385) for language and regional versions, localized semantics (queries differ by country), content adaptation for culture and local expectations, accounting for local search engines (where Google does not dominate), a technical and link base per market. Honestly about 'it is not translation', this is key: a common misconception is that international SEO = translate the site. No: success in a foreign market depends on cultural adaptation (wording, examples, currency, formats, expectations), local demand (people search for different things and differently), local competition and — most importantly — the site's authority in that country, which must be built ANEW (your home-market authority does not transfer automatically). Translation is only a small part. We honestly say this. Honestly about complexity and cost: international SEO is voluminous, expensive work: version architecture, hreflang (error-prone — 385), local content and semantics per country, links and authority per region. This is multiplied by the number of markets. Not 'set up once' but a separate strategy and maintenance per market. Honestly about 'cannot guarantee positions abroad': in a foreign market you start almost from scratch on authority, against local players; positions depend on competition, local algorithms and time. Guaranteeing reaching the top abroad is impossible — and it is longer and costlier than it seems. Honestly about local search engines: in some countries Google is not the only/main one (their own engines, platforms) — the strategy must account for this rather than being 'Google-only'. Honestly about technical fragility: hreflang and multiregional structure break easily on errors (385) — precision and maintenance are needed. Honestly about the effect: for a business genuinely going abroad it builds a correct international SEO base per market, but it is expensive, complex, not translation, without a position guarantee and requires building authority anew. Honestly about access: genuine international ambitions and resources are needed. An important boundary: this is international SEO; hreflang — 385; local/multi-location — 403/404; ordinary SEO — for one market. The base price starts from 120,000 ₽ (depends on the number of markets/languages).
Problems we solve
- The business is entering foreign markets, but the site is not ready for it.
- A misconception that international SEO is just translating the site.
- An expectation of a quick top abroad (authority must be built anew).
- Technical hreflang/structure errors break multiregionality.
What's included in the International SEO service
- International version architecture (subdomains/subdirectories/domains per country)
- Correct hreflang (385) for language and regional versions
- Localized semantics and content adaptation for culture (not translation)
- Accounting for local search engines and competition per market
- A strategy for building authority/links in each country
- Honest boundaries (COMPLEX and expensive; NOT translation — cultural adaptation and local demand; authority built anew; cannot guarantee positions abroad; hreflang is fragile; local search engines)
- A link with hreflang (385) and local SEO (403)
- Documentation and handover
What you get
- A correct international SEO base per target market
- Adaptation for culture/demand/local search engines (not just translation)
- An honest assessment of readiness and realistic timelines to go abroad
- Honest boundaries (expensive/complex; not translation; no position guarantee; authority anew)
How the work goes: steps
- We assess target markets, local demand and readiness for internationalization
- We build version architecture, hreflang, local content and an authority strategy
- We honestly set boundaries (not translation, no guarantees, timelines) and hand over to you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Is international SEO translating the site into other languages?
No, it is a misconception, honestly: translation is only a small part. Success in a foreign market depends on cultural adaptation (wording, examples, currency, formats, expectations), local demand (people search for different things and differently), local competition and the site's authority in that country, which must be built ANEW — your home authority does not transfer automatically. We honestly build an international strategy rather than just translate pages.
Will we quickly reach the top abroad?
No, honestly: in a foreign market you start almost from scratch on authority, against local players; positions depend on competition, local algorithms and time. It is longer and costlier than it seems, and guaranteeing reaching the top abroad is impossible. Plus in some countries Google is not the main one — local search engines are needed. We honestly assess realistic timelines rather than promise a quick foreign top.
Is it enough to set up hreflang and everything will work?
No, honestly: hreflang (385) is a necessary but only technical part, and a fragile, error-prone one at that. International SEO is also version architecture, local content and semantics per country, authority and links per region, accounting for local search engines. This is multiplied by the number of markets and requires a strategy and maintenance per each. We honestly show the full volume rather than reduce it to one markup.
About the provider
The «International SEO» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.