Logo design

A logo is developing your brand's mark: researching the essence and audience, concepts, drawing and refining the chosen variant, adaptations (horizontal/vertical/icon/mono), checking readability at different sizes and on different backgrounds, handing over sources and usage rules. Honestly about subjectivity, this is key: logo design is subjective. There is no 'objectively single correct' logo — people have different tastes, and what one likes another does not. So the work is iterative: we propose reasoned variants, you choose and refine. 'Everyone will like it' cannot be promised — this is the normal nature of design, not a flaw. Honestly about 'no result guarantee': a beautiful logo by itself does NOT raise sales or create recognition instantly. Recognition is the result of consistent identity use over time (the brand is seen again and again in one style), plus product quality and marketing. The logo is an important foundation, but not a magic button. Honestly about justification: we make the logo not 'pretty for pretty's sake' but for the essence, audience and practical use (so it works in an icon, in print, at a small size). Honestly about rights: you get the sources and usage rights — this is fixed. Honestly about the link: the logo is the foundation of the identity; further its rules live in the brand book (919) and visual identity (920), animation — 929, favicon — 931, app icon — 932. Honestly about the effect: it gives a professional, thought-out brand foundation, but the business result depends on everything together. Honestly about access: a brief (essence, audience, examples) is needed. An important boundary: this is a logo; full brand book — 919; color palette — 921; typography — 922. Picture this: instead of 'a random hasty mark' — a thought-out logo working across all media. The base price starts from 25,000 ₽ (depends on the number of variants and adaptations).

• No logo or it is unprofessional and does not scale.
• The logo is not readable at a small size / as an icon.
• The mark does not reflect the brand's essence and audience.
• No sources and usage rules for the logo.

• Researching brand essence and audience; concepts
• Drawing and refining the chosen variant
• Adaptations (horizontal/vertical/icon/mono)
• Readability check at sizes and on backgrounds
• Sources and usage rights
• Honest boundaries (design is subjective; no sales/recognition guarantee)
• A link with the brand book (919) and identity (920)
• Handover and review with you

• A professional logo for the essence and audience
• Works across all media and at any size
• Sources and rights are yours
• Honest boundaries (a brand foundation; recognition — over time)

• We collect a brief (essence, audience, examples); make concepts
• We refine the chosen variant and adaptations, iterate with you
• We hand over sources and rules, honestly set boundaries

• Will you make a logo everyone will like?

  'Everyone' — honestly no: design is subjective, tastes differ, and an 'objectively best' logo does not exist. So the work is iterative: we propose reasoned variants for your essence and audience, you choose and refine. We make the logo strong and apt, but promising unanimous approval would be dishonest — it is the nature of design.

• Will the logo raise my sales and recognition?

  By itself — no, honestly. The logo is an important foundation, but recognition comes from consistent identity use over time (the brand is seen again and again in one style), and sales depend on the product, marketing and budget. A beautiful picture is not a 'magic button'. We make a thought-out foundation, but the business result is a combination of factors, not one logo.

• Will the sources and rights be mine?

  Yes, this is fixed: you get the source files and rights to use the logo. We hand over everything needed for work on the website, print, in icons. Honestly: it is your asset, and you can freely use it, while we will formalize its usage rules (more — brand book 919).