Marketplace listings audit
We review your product listings on marketplaces (Wildberries, Ozon, Yandex.Market and others): titles, photos and infographics, descriptions, attributes, keywords, price versus competitors, reviews and rating — and build a prioritized plan of what to improve. Honestly — an audit finds where the listings lose sales, but it does not raise them itself: the effect comes from implementation, and ranking inside the marketplace is influenced by its closed algorithms, price and ads.
Marketplace listings audit — overview
A marketplace listings audit is a one-time check of how well developed and competitive your product cards are: titles and keywords for the marketplace's internal search, the quality and completeness of photos, infographics and rich/A+ content, descriptions and attributes (attribute completeness affects impressions), price and terms versus competitors in the category, reviews, rating and handling of questions, and signs of moderation problems. The goal is to find where the listings lose impressions and sales and to give a prioritized plan. Honestly about the main point: this is diagnosis, not card production and not a guarantee of sales growth. Marketplace sales depend not only on the card: they are affected by price, category competition, demand, your ads inside the platform, logistics and the closed ranking algorithms that marketplaces do not disclose and constantly change. So "we will get you to the top of the category" or "+X% sales" cannot be promised. Each marketplace works differently (Wildberries, Ozon, Yandex.Market have different rules and factors), so we give recommendations for specific platforms. Some competitor data comes from third-party analytics services — these are estimates with error margins. And importantly: an audit finds the likely points where impressions and sales are lost, but not every card flaw necessarily reduces sales, and fixes do not always lead to growth — price, demand and season matter more. For the most accurate review, access to the card statistics and the ad account is needed; without access — an analysis of the public part only, less deep. It is a snapshot in time: competitor cards and prices change, and platform rules and algorithms are often updated, so the conclusions are valid as of the check and may become outdated over time. What you get: a report with listing problems by priority (content, photos, attributes, price, reviews) and recommendations per platform; redoing the cards, photo production and ad management are separate work. If you have few products or are just entering the marketplace, we will honestly say the audit will give limited value and suggest where to start. Picture this: instead of "the cards do not sell" you learn that half the products have unfilled key attributes (so they are not found in filters), and the main photo has no infographic with benefits. The base price starts from 10,000 ₽; it depends on the number of products and platforms.
Problems we solve
- You have listings but few impressions and sales from the marketplace.
- Competitors in the category rank higher and it is unclear why.
- You do not know what holds the cards back: content, price or reviews.
- Before buying ads you want to get the cards in order.
What's included in the Marketplace listings audit service
- Titles and keywords for the marketplace's internal search
- Photos, infographics, rich/A+ content
- Descriptions and attribute completeness
- Price and terms versus competitors in the category
- Reviews, rating and handling of buyer questions
- Signs of moderation and formatting problems
- Comparison of cards with competitors per platform
- A prioritized report with problems and recommendations
What you get
- Clear understanding of where the cards lose impressions and sales
- Priorities: what to fix first
- Recommendations for each platform (implementation is separate)
- Understanding where the problem is in the card and where in price or ads
How the work goes: steps
- We clarify the platforms, categories, products and competitors
- We analyze the cards: content, attributes, price, reviews, search ranking
- We prepare a prioritized report with recommendations and review it with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will marketplace sales grow after the audit?
The audit itself does not raise them — it finds what holds the cards back. Sales also depend on price, competition, demand, ads and the platform's closed algorithms. We cannot promise "top of the category" or "+X% sales" — we will honestly show the priorities.
Will you get my product to the top of the marketplace?
No, the top cannot be guaranteed: ranking algorithms are closed, change and depend on price, sales, reviews and ads. We find what to improve in the card and where you lose to competitors, but the position is the result of many factors.
Will you redo the cards and shoot the photos?
The audit is diagnosis and recommendations. Redoing the cards, copywriting, infographic design, photo production and ad management are separate work. We honestly separate the audit from execution.
About the provider
The «Marketplace listings audit» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.