Brand mention monitoring

Brand mention monitoring is an ongoing (monthly) service: for agreed queries (brand name, products, domains, people, spelling variants) we regularly search for mentions in open sources — news, websites, blogs, forums, social networks, review sites (within what is accessible via search and third-party services) — and record what is written, an approximate tone (positive/neutral/negative) and spikes. We keep a feed and send a digest + an alert about what matters (a sharp rise, clear negativity, a mention in a major source). Honestly about coverage, this matters: we see only what is accessible via search and connected services — this is not the entire internet. Closed communities, private messages, part of social networks and platforms without open access, as well as mentions without exact keywords, we will not see; there is also indexing delay. So this is a sample and a trend, not an exhaustive list of all mentions. Honestly about tone: tone detection is a heuristic (including automatic), it errs on sarcasm, context and slang, so important mentions are worth reading with your own eyes. Honestly about the essence: this is detection and alerting, NOT reputation management — we do not respond for you, do not remove negativity and do not write reviews; the response (replying, handling negativity, PR) is your area or a separate service. Coverage is the agreed queries and sources; someone must react to an alert. An important boundary: this is mention monitoring, not reputation management (ORM), not SERM and not PR. If the brand is new and there are almost no mentions, continuous monitoring may be premature. Picture this: instead of "a scathing review sat on a review site for a week, read by everyone before buying, and you did not know" you get an alert on the day it appears and have time to respond. The base price starts from 10,000 ₽ per month; it depends on the number of queries and sources.

• You do not know where and what is written about your brand online.
• Negativity or a fake spreads before you notice.
• You do not track discussion spikes and media mentions.
• You miss positive mentions you could have picked up.

• Regular search for mentions by agreed queries
• Sources: news, websites, blogs, forums, social, review sites (within what is accessible)
• An approximate tone (positive/neutral/negative) as a heuristic
• Discussion spikes and mentions in major sources
• A mention feed and a digest
• Alerts about what matters (a rise, clear negativity, a major source)
• Monthly continuous operation
• An alert channel of your choice (email, messenger, webhook)

• You learn about mentions in time, not after the fact
• You respond to negativity earlier and pick up positivity
• You see spikes and discussion tone as a trend
• You know what to respond to (the response and reputation work — separately)

• We agree on the queries (brand/products/people/variants), sources and the alert channel
• We set up regular search and filters, cut out the irrelevant
• We launch monitoring, send a digest and alerts

• Do you see all mentions on the internet?

  No. We see only what is accessible via search and connected services — this is not the entire internet. Closed communities, part of social networks and platforms without open access, mentions without exact keywords and those with indexing delay we will not see. This is a sample and a trend, not an exhaustive list.

• Is the tone (positive/negative) detected accurately?

  It is a heuristic, including automatic; it errs on sarcasm, context and slang. So the approximate tone helps filter, but important mentions are worth reading with your own eyes — which we do for the significant ones.

• Will you respond to reviews and manage reputation?

  No. This is monitoring: we find mentions and notify. Responses, handling negativity, removing fakes and PR (ORM/SERM) are your area or a separate service and are not part of the monitoring.