Pop-up system implementation

Pop-up system implementation is setting up pop-up windows on the site: newsletter subscription, a discount for an email, a promo, lead capture, an important announcement. We show them on smart conditions — after time on the site, on scrolling to the end, on an exit attempt, on specific pages — and not to everyone all at once. The main thing is not to overdo it: intrusive pop-ups annoy and hurt behavioral metrics. About SEO: on mobile Google may penalize sites for INTRUSIVE interstitials that cover the content right after the visit; tidy pop-ups on smart triggers do not fall under this penalty — so we set up the frequency, “do not show again” and convenient closing. A simple guide to the neighboring services: to catch someone leaving — that is exit-intent (see the “Exit-intent implementation” service); to unobtrusively remind about a promo without covering the content — a sticky banner (see the “Sticky banners implementation” service); to show an offer on an event (time, scroll, click) — that is a pop-up. They are often combined, and we will assemble the right mix. Picture this: a visitor is about to leave — a tidy window offers a discount for an email, and some leave a contact instead of leaving. The base price starts from 10,000 ₽ for one or two scenarios with trigger setup; more scenarios, A/B tests and integrations with a CRM or newsletter are estimated separately.

• Visitors leave without leaving a contact — there is no mechanism to “catch” a lead or a subscription.
• Promos and offers get lost on the page — no one notices them.
• There is already a pop-up, but it is intrusive — it annoys, and people leave even faster.
• You are afraid pop-ups will hurt SEO — especially on mobile, where Google pushes sites down for intrusive windows.

• Pop-up scenarios for the task: subscription, a discount for an email, a promo, lead capture, an announcement
• Smart triggers: by time, scrolling, a click, on the right pages
• Frequency and “do not show again” — without annoying with constant display
• A tidy responsive design that does not cover the content on mobile (without the risk of a Google penalty)
• Contact capture to email, CRM or Telegram; integration with a newsletter service
• A/B testing of variants (text, offer) — which converts better (optional)
• Personal data processing under the law with subscription consent (opt-in) — consent is mandatory for newsletters

• With a relevant offer — more collected contacts and subscriptions, visitors do not leave “into the void”
• Promos and offers get noticed — the pop-up shows them at the right moment
• Without annoyance and the risk of an SEO penalty — smart triggers and a tidy display
• You can see which offer converts better — and strengthen it

• You leave a request and describe the goal (subscriptions, leads, a promo)
• We design the scenarios, triggers and design with UX and mobile SEO in mind
• We implement it, connect contact capture, test and launch

• Will pop-ups hurt SEO and scare people off?

  Google penalizes not any pop-ups, but intrusive interstitials — those that on mobile cover the content right after the visit. Tidy windows on smart triggers do not fall under the penalty. So we set up triggers (not immediately and not to everyone), frequency, “do not show again” and convenient mobile closing. The goal is to collect contacts without spoiling the experience and the rankings.

• How is a pop-up different from exit-intent and sticky banners?

  Exit-intent (see the “Exit-intent implementation” service) is a special case of a pop-up that fires on an exit attempt. Sticky banners (see the “Sticky banners implementation” service) are unobtrusive strips on the side or bottom that do not cover the content. A pop-up system is all modal window scenarios by events (time, scroll, click). A guide: catching someone leaving — exit-intent; gently reminding about a promo — sticky; showing an offer on an event — a pop-up. They can be combined.

• What if we do not need pop-ups at all?

  It happens, and we will say so honestly. Pop-ups are better not forced if the traffic is expensive and the site already converts well; if the audience is sensitive (B2B, medicine); if there is little space on mobile — a sticky banner fits better there. Sometimes one tidy window on a key page is enough, not a whole system. We do not sell pop-ups for the sake of pop-ups.