Real-time event streaming
We set up real-time event streaming (Apache Kafka, Yandex Data Streams and similar): events from the site, app and services flow into analytics, anti-fraud and personalization without hours of delay. Honestly — this is heavy engineering needed by a few; most businesses are fine with ordinary analytics and batch loading.
Real-time event streaming — overview

Real-time event streaming is a pipeline that ingests events (orders, clicks, in-app actions, payments, device signals) and delivers them as a real-time stream to consumer systems: analytics, anti-fraud, personalization, monitoring, ML models. We set up a stream broker (Apache Kafka, Yandex Data Streams, RabbitMQ, etc.), producers and consumers, the event schema, processing, delivery and monitoring. Honestly about the main point: this is serious engineering infrastructure, not "flip a switch". It is justified when latency is truly critical and measured in seconds: anti-fraud during payment, dynamic pricing, risk scoring, equipment monitoring, here-and-now recommendations. For most business tasks (reports, campaigns, segments) real time is not needed — ordinary analytics and hourly/daily loading is enough and many times cheaper; we will not push streaming "just because". It is costly beyond setup: the stream must be kept alive — servers/cloud, monitoring, on-call, failure and re-delivery handling. Delivery guarantees are trade-offs: "do not lose" and "do not duplicate" cannot both be achieved instantly; a model is chosen (at-least-once/exactly-once) for the task, each with its own cost and complexity. Data quality decides: malformed or incomplete events in the stream mean malformed decisions at consumers in real time (garbage in, garbage out — just faster). Your developers and system access are needed — this is joint engineering work, not "setup from outside". The platform/cloud is your cost, separate from our price for design and implementation. Important about the law: events often contain personal data (anti-fraud, personalization), and stream services can be cloud-based and third-party — a check against 152-FZ/GDPR and localization is needed; the data controller and consent are on your side, we advise. Note platform dependency too: for example, Yandex Data Streams is a Yandex ecosystem, cloud solutions can carry vendor lock-in, migration cost and a risk of restricted availability in the RF — the platform choice affects long-term costs. And after launch the stream needs constant attention: when the event schema or code changes, producers break, so continuous quality monitoring is required, not "set and forget". If you have no real need for second-level latency, few events or no team to operate it, streaming is premature and expensive; we will honestly suggest batch analytics or reverse-ETL. Picture this: a suspicious payment is analyzed by anti-fraud within a fraction of a second before confirmation, not in a nightly report after the money is gone. The base price starts from 50,000 ₽; it depends on the event volume, delivery guarantees and your infrastructure.
Problems we solve
- Data reaches analytics with hours of delay, but the decision is needed now.
- Anti-fraud/risk scoring fires after the fact, when it is too late.
- Events from different systems are not gathered into a single stream.
- You do not know whether you need real time or ordinary loading is enough.
What's included in the Real-time event streaming service
- Design and setup of a stream broker (Kafka / Yandex Data Streams, etc.)
- Producers and consumers, event schema and validation
- Delivery to consumers: analytics, anti-fraud, personalization, ML
- Choosing a delivery-guarantee model (at-least-once / exactly-once) for the task
- Stream monitoring, failure and re-delivery handling
- Input event-quality control (anti-GIGO)
- An honest assessment of whether you need real time or batch loading is enough
- Documentation of the event schema and operations
What you get
- Events reach consumers in seconds, not hours
- Anti-fraud and personalization work at the moment of action
- A stream with monitoring and failure handling
- It is clear where the tech ends and event quality, your team and operations begin
How the work goes: steps
- We check whether real time is really needed and assess the event volume
- We design the stream, schema, delivery guarantees and monitoring
- We implement with your developers, load-test, and launch
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Do we really need real time?
Usually no, and we will say so honestly. Real time is justified when latency is critical in seconds: anti-fraud at payment, dynamic pricing, risk scoring, equipment monitoring. For reports, campaigns and segments, ordinary analytics and hourly/daily loading is enough — many times cheaper and simpler. We will not push streaming "just because".
Is it "set it up and it runs"?
No. The stream must be kept alive: servers/cloud, monitoring, failure and re-delivery handling, on-call. This is serious engineering operation (OPEX) and joint work with your developers, not setup from outside. The platform and cloud are your cost, separate from our price.
Will data definitely not be lost or duplicated?
It is a trade-off, not an absolute. "Lose nothing" and "duplicate nothing" cannot both be achieved instantly; a guarantee model is chosen (at-least-once or exactly-once) for your task, each with its own cost and complexity. And quality decides: malformed events in the stream produce malformed decisions at consumers, just faster.
About the provider
The «Real-time event streaming» service is provided by PDV Expert — a team specialising in «Website creation and improvement». We work under contract and deliver a written report with recommendations.