Social media (SMM) audit

An SMM audit is a one-time check of your social media accounts: profile design and packaging, content strategy and consistency, post types and quality, engagement (reactions, comments, shares, saves), audience growth and quality (whether there is fake activity), targeted ads and their effectiveness, analytics and funnels, and comparison with competitors. The goal is to understand what stops social media from delivering and to give a prioritized plan. Honestly about the main point: this is diagnosis, not management and not a guarantee of results. The audit finds problems and growth points, but followers, reach and sales depend on regular work, budget, niche and what you implement. And importantly: reach, likes and followers are not revenue; pretty social numbers do not always turn into leads. It is a snapshot in time: social algorithms and the audience change. Access is needed: to the built-in account analytics and ad accounts at least read-only; without access only an external review of what is publicly visible is possible — we will say so honestly. Competitor data are estimates from third-party services with error margins. Important about the market and the law: Meta (Instagram, Facebook) is recognized as extremist and banned in Russia — you cannot run ads to a Russian audience there, so for Russia the audit focuses on VK, Telegram, Odnoklassniki, Dzen and other available platforms; we review Instagram and Facebook if you work with a foreign audience. If you still run ads to a Russian audience via Instagram or Facebook, we will warn you of the legal risks — we do not recommend workaround schemes. Paid ads must be labeled (ORD, erid) — we check that too. Fake followers and activity are usually visible, but not 100%. We do not promise to "bring N followers" or "+X sales". What you get: a report with problems by priority and recommendations (packaging, content, frequency, ads, analytics); management and content production are separate work. The audit is a diagnosis and a plan; setting up, publishing posts and running the accounts are not part of the service. If the accounts are almost empty or just created, we will honestly say there will be little to conclude. Picture this: instead of "social media does not work" you learn that 70% of posts have no call to action and half the ads run to an irrelevant audience. The base price starts from 12,000 ₽; it depends on the number of platforms.

• You run social media but get almost no leads or sales from it.
• You do not understand which content works and which is wasted.
• You suspect a contractor or a past SMM manager faked the followers.
• There are social ads but no visible return.

• Profile packaging and design: header, description, navigation, links
• Content strategy: topics, formats, consistency, calls to action
• Engagement: reactions, comments, shares, saves, reach
• Audience quality: growth, signs of fake activity, fit to the niche
• Targeted ads: setup, audiences, creatives, labeling (ORD/erid)
• Analytics and funnels: does traffic lead to requests
• Comparison with competitors on available networks
• A prioritized report with problems and recommendations

• Clear understanding of what works on social media and what is wasted
• A prioritized list of improvements (packaging, content, ads)
• An honest assessment of audience quality and fake activity
• Understanding where social media really leads to requests and where it is just likes

• We clarify the platforms, goals, audience and collect access (account and ad-account analytics)
• We analyze packaging, content, engagement, ads and funnels
• We prepare a report with priorities and recommendations and review it with you

• Will there be more followers and sales after the audit?

  The audit itself does not bring them — it finds what to improve. Growth depends on regular work, budget and implementation, and reach and likes do not equal revenue. We cannot promise "N followers" or "+X sales" — we will show the real growth points.

• Do you audit Instagram and Facebook?

  Meta (Instagram, Facebook) is recognized as extremist and banned in Russia, and you cannot run ads to a Russian audience there. For Russia the audit focuses on VK, Telegram, Odnoklassniki, Dzen and other platforms. We review Instagram and Facebook if you work with foreign markets.

• Will you detect fake followers?

  Usually yes — growth dynamics, account quality and engagement reveal signs of fake activity. But it cannot be guaranteed 100%: some bots disguise themselves. We give an honest assessment with caveats.