Transitions / animations

Interface transitions and animations are motion between states and screens: a smooth transition on navigation, modals and panels appearing/disappearing, lists expanding, elements moving, linking 'from-where-to-where' on changes. Unlike pointed micro-interactions (973, a response to one action), this is about the motion of larger interface parts and changing screens/states. Honestly about functional vs decorative, this is key: a good transition EXPLAINS the change — shows that the screen changed, where a panel came from, where an element 'flew' to, preserving context and orientation. When animation is added just 'for beauty', it becomes decorative and gets in the way. We make transitions that help understand the interface rather than admire the motion. Honestly about overuse: an excess and length of animations harm — the user waits for the transition to 'finish playing', loses pace, gets irritated. Animations must be fast and appropriate; more and longer does not mean better. We keep measure and speed. Honestly about accessibility: some users are sensitive to motion (up to nausea and dizziness) and enable the system 'reduce motion' setting (prefers-reduced-motion). Quality transitions respect it — they dampen or are replaced by a simple appearance. We account for this. Honestly about performance: animations must not slow down and 'lag', especially on weak devices — smoothness matters more than flashiness. Honestly about subjectivity: taste in animation is subjective; we rely on function (does it help understand the change) and comfort, not only on 'pretty'. Honestly about the effect: they improve wholeness, orientation and the sense of quality, but it is not a conversion guarantee. Honestly about access: the product/design is needed. An important boundary: this is transitions/animations between states; pointed micro-interactions — 973; loading states — 970. Picture this: instead of 'the screen changed in a jump, unclear what happened' — a smooth clear transition. The base price starts from 30,000 ₽ (depends on volume).

• Screens and states change in jumps — orientation is lost.
• Many animations, they are drawn out and slow perception.
• Animations are made 'for beauty' and hinder rather than help.
• The 'reduce motion' setting is not accounted for — discomfort for some people.

• Design of functional transitions between screens and states
• Motion that explains the change (context, orientation)
• Fast appropriate animations (against length and overuse)
• Accounting for the 'reduce motion' setting (accessibility)
• Performance and smoothness control (incl. weak devices)
• Honest boundaries (useful if functional; no conversion guarantee)
• A link with micro-interactions (973) and loading (970)
• Handover and review with you

• A smooth clear change of screens and states
• Preserved orientation and context on changes
• Animations are functional, fast and do not get in the way
• Honest boundaries (improve wholeness; no conversion guarantee; accessibility accounted for)

• We determine where a transition helps understand the change
• We design functional fast animations in measure
• We account for reduced-motion and performance, honestly set boundaries with you

• Will nice animations raise conversion?

  It cannot be directly guaranteed, honestly. Meaningful transitions improve interface wholeness, orientation on changes and the sense of quality — which affects product perception. But it is about clarity and impression, not direct business metrics: conversion depends on the whole product. We make the interface clearer and more whole in motion without honestly promising number growth from it.

• The more and longer the animations, the better?

  No, honestly, rather the opposite: overuse and length harm. The user waits for the transition to 'finish playing', loses pace and gets irritated. Animations must be fast and appropriate, and a good transition should explain the change rather than admire itself. More and longer does not mean better — we keep measure and speed, making motion functional.

• And if motion is uncomfortable for the user?

  This is important to account for, honestly: some people are sensitive to motion — up to nausea and dizziness — and enable the system 'reduce motion' setting (prefers-reduced-motion). Quality transitions respect it: they dampen or are replaced by a simple appearance. We build this in, because accessibility and comfort matter more than flashiness at any cost.