Yandex.Direct (launch + management)

Yandex.Direct (launch + management) is the setup and management of contextual advertising in Yandex: collecting semantics/audiences, campaign structure (search, ad network, retargeting), ads, bids and strategies, negative keywords, linking with metrics/goals, launch, monitoring and data-driven optimization. The work: analyzing the business/offer/landing, setting up campaigns, management and optimization. Honestly about 'advertising ≠ a guarantee of sales/leads/ROI', this is key: competent Direct brings targeted traffic and requests, but specific sales, leads and return depend on the product, offer, price, landing quality, competition and market. Advertising increases the chances but does not guarantee revenue. Anyone promising 'X leads' or 'guaranteed ROI' is lying. We honestly do not pass management off as a guarantee of result. Honestly about 'works while there is a budget': context is not a one-time fix but a continuous channel: stopping the budget = stopping traffic and requests. These are regular expenses, not 'set up and forever'. Honestly about 'the auction/algorithms decide': the cost per click, impressions and position are determined by Yandex's auction and its algorithms; ads go through moderation (may be rejected). We manage what is in our control (structure, bids, ads, optimization) but do not control the auction. Honestly about 'traffic ≠ sales': advertising brings people, but conversion depends on the landing, offer, price, product. Irrelevant traffic or a weak landing will drain the budget — advertising will not save a weak offer. Honestly about 'optimization is a process': a learning/testing period and data accumulation are needed; first results are not final, profit is not 'immediate'. Honestly about transparency: the ad budget (paid to Yandex) is separate from our management commission; without hidden markups. Honestly about the effect: it sets up and manages Direct campaigns, bringing targeted traffic and optimizing by data, but it is not a guarantee of sales/leads/ROI (depends on the product/offer/landing/market); works while there is a budget; the auction decides; traffic ≠ sales; optimization is iterative. Honestly about access: an ad budget, a landing, access to accounts/metrics are needed. An important boundary: this is Direct; Google Ads — 438; landings — 342; analytics/tracking — 469. The base price starts from 25,000 ₽ for management (the ad budget is separate, paid to Yandex).

• You need targeted traffic/requests from Yandex but have no competently set up advertising.
• A misconception that advertising by itself guarantees sales/leads/return.
• An expectation of 'set up and forever' (advertising works only while there is a budget).
• A weak landing/offer with good traffic — budget drain (traffic ≠ sales).

• Analyzing the business, offer, landing and goals
• Campaign setup (search, ad network, retargeting), semantics, audiences, negative keywords
• Ads, bids/strategies, linking with metrics/goals
• Management, monitoring and data-driven optimization
• An honest assessment: will the channel pay off and what depends on the landing/offer
• Honest boundaries (advertising ≠ a guarantee of sales/leads/ROI; works while there is a budget; the auction/moderation decides; traffic ≠ sales; optimization is iterative; budget ≠ commission)
• Documentation and handover
• Review with you

• Set up and managed Direct campaigns with targeted traffic
• Data-driven optimization (bids, ads, negative keywords, audiences)
• An honest assessment: what advertising gives (traffic/requests) and what depends on the landing/offer/market
• Honest boundaries (not a guarantee of sales/ROI; works while there is a budget)

• We analyze the business, offer, landing and goals
• We set up campaigns, launch, manage and optimize by data
• We honestly set boundaries (not an ROI guarantee; budget separate) and report

• Do you guarantee a certain number of leads or return (ROI)?

  No, honestly: competent Direct brings targeted traffic and requests, but specific sales, leads and ROI depend on the product, offer, price, landing, competition and market. Advertising increases the chances but does not guarantee revenue. Anyone promising 'X leads' or 'guaranteed ROI' is lying. We honestly manage and optimize by data, without guarantees of result.

• Will you set up advertising once and it will work by itself?

  No, honestly: context is a continuous channel, not a one-time fix. Advertising works while there is a budget: stopping the budget = stopping traffic and requests. Plus management and optimization are needed (the auction, competitors, seasonality change). These are regular expenses and work, not 'set up and forever'.

• If traffic comes but there are few sales — is advertising to blame?

  Not necessarily, honestly: advertising brings targeted traffic, but conversion into sales depends on the landing, offer, price and product. Irrelevant traffic or a weak landing will drain the budget. We will honestly analyze where the problem is — in the campaigns (our area) or in the landing/offer (they need work), and will not blame everything on 'bad advertising' or, conversely, on you.